Demand for Elderberry and Choke berry is increasing. Read the full story
Elderberry and Aronia (chokeberry) are common in different parts of Europe, but seldom
seen in the US. This is a situation that is changing as products from these berries begin to appear in shops and even superstores. In spite of the high price of the fruit and its primary processed products, very little crop is actually produced in the US. There is only one Aronia producer who is located in Oregon, but several small-scale elderberry growers can be found scattered around producing mainly for local consumption. The recent rise in popularity for Aronia is due to a line of juice blends introduced by Wildland a few years ago. The juice is doing very well in Costco on the West Coast. Elderberry is appearing more and more as it replaces Echinaceae as a popular cold and flu nutraceutical. Syrup and pulp are imported from abroad. Both are used as food coloring because of their deep purple pigment.